Sunday, December 29, 2019

Designing a Customer Driven Statergy - 23698 Words

chapter Part 3: Designing a Customer-Driven Marketing Strategy and Integrated Marketing Mix 7 Customer-Driven Marketing Strategy Creating Value for Target Customers Previewing the Concepts So far, you’ve learned what marketing is and about the importance of understanding consumers and the marketplace environment. With that as background, you’re now ready to delve deeper into marketing strategy and tactics. This chapter looks further into key customer-driven marketing strategy decisions—how to divide up markets into meaningful customer groups (segmentation), choose which customer groups to serve (targeting), create market offerings that best serve target customers (differentiation), and position the offerings in the minds of†¦show more content†¦Open-air pastry cases brim with yogurt parfaits and fresh fruit, and a carefully orchestrated pop-music soundtrack is piped throughout. Yet Dunkin’ built itself on serving simple fare to working-class customers. Inching upscale without alienating that base will prove tricky. There will be no couches in the new stores. And Dunkin’ renamed a new hot sandwich a â€Å"stuffed melt† after customers complained that calling it a â€Å"panini† was too fancy. â€Å"We’re walking that [fine] line,† says Regina Lewis, the chain’s vice president of consumer insights. â€Å"The thing about the Dunkin’ tribe is, they see through the hype.† Dunkin’s research showed that although loyal Dunkin’ customers want nicer stores, they were bewildered and turned off by the atmosphere at Starbucks. They groused that crowds of laptop users made it difficult to find a seat. They didn’t like Starbucks’ â€Å"tall,† â€Å"grande,† and â€Å"venti† lingo for small, medium, and large coffees. And they couldn’t understand why anyone would pay as much as $4 for a cup of coffee. â€Å"It was almost as though they were a group of Martians talking about a group of Earthlings,† says an executive from Dunkin’s ad agency. One customer told researchers that lingering in a Starbucks felt like â€Å"celebrating Christmas with people you don’t know.† The Starbucks customers that Dunkin’ paid to switch were equally

Saturday, December 21, 2019

The Consequences of Peoples Obsession with Physical...

In this essay, I will compare people that are obsessed with physical appearance and appearances. It is not strange for individuals to worry about physical appearance. In fact, we could argue that we are living in a culture that weighs the most up-to-date trends or newest fashions more heavily than more pressing issues that affects society. As a result, many people become obsessed with their physical appearance in order to keep up with trends and fashions. People pay too much attention to appearance, it is important in some situations and the general population seems to put more of their focus on how good someone looks or what the newest trends are, instead of concentrating on greater issues at hand, which are often not discussed.†¦show more content†¦Those who compulsively exercise often work out to achieve a brief sense of power and self-control. Some over-exercisers are also anorexic, and deal with their emotions and anxiety through excessive exercise in addition to their eating disorder. Appearances can be misleading but the problem is that most people still believe what they see. Every time you see someone with a nice watch, diamond rings, or shoes, most of the time, your first reaction is to think that they are well off and then you are curious to find out more about them. Ever heard of the phrase, Keeping up with the Jones ´s? People live far beyond their means in an attempt to keep up with the well–to–do class, what they perceive to be. They keep up with what they are wearing, where they live, what they are driving, what they eat, and where they dined. It may surprise many people that most debt is from keeping up with the Jones ´s, per se. Many people fall into financial trouble because they are not satisfied and compare what they have to what others have. It could be transportation choices, Did you see his new Benz? It has keyless entry and a navigation system. Even though your Benz is paid for and maybe a little older, you start envisioning how you can get a new one. Inside, you have this desire to keep up with what everyone else is driving. You say, I gotta have me one of those! No problem, theShow MoreRelatedPlastic Surgery Addiction1100 Words   |  5 Pagessolution to safe the patient life. According to the American Society of Plastic Surgeons, the number of cosmetic procedures has risen 77 percent in the last decade and 60% of plastic surgery patients are repeat customers (qtd.in Ball). This increasing obsession with body images and looks has spawned a growing number of plastic surgery addicts. Moreover, a mental illness knows as BDD (Body Dysmorphic Disorder), is one of the major causes of addiction to cosmetic surgeries and the effects that this problemRead MoreBeauty Ideals955 Words   |  4 Pagesfor many people, that is regretfully untrue. We live in a very superficial society where most everyone is judged by their physical appearance. We are forced to change our values and purely focus on our appearance in order to be accepted and feel wanted. In recent years, the desire to be â€Å"beautiful† has become an obsession for many, leading sometimes to devastating consequences. The pressure to be beautiful relates to women’s studies and feminism because as supporters, we want females to love theirRead MoreAnalysis Of Susan Bordo s Globalization Of Eating Disorders 993 Words   |  4 Pagesdeveloping a thirst to be like them in some aspect. Men and women begin workouts, begin their journeys, and then it becomes an obsession. Media doesn’t help the fact either, with constant hatred of others’ bodies on social media via Snapchat, Instagram, Twitter, among others. This enmity against others puts people in states where they wanna help themselves for other people’s sakes. Instead, they might want to consider looking at themselves in their own mirror and be satisfied with the way they lookRead MorePortraits of an ideal and excellent body are exposed and shown ubiquitously. The usage can be700 Words   |  3 Pagesmajor factor of causing wrong and problematic images of beauty in women. Given this reason, it is agreed that media, in general, often gives negative influences on peoples perception about ideals of beauty. Promotion of a false, unrealistic, and deceitful ideal about thin women is dangerous and can lead to several tragic consequences to the community. In most developed countries, women consider muscular bodies as a non-feminine trait, hence they prefer taking diet pills or eat less to control theirRead MoreGatsby Idealism And Reality2039 Words   |  9 Pagessubjects that exist outside of his world, for example, Daisy s desires in life and consequences of actions from others are concepts ignored by Gatsby in his endeavours to pursue Daisy. 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An annotation will provide an extensive description of changes during middle childhood and adolescence in relations with theirRead MoreCosmetic Surgery And Its Effects On People And Their Lives2046 Words   |  9 PagesTHE DEVIL IN COSMETIC SURGERY Nowadays, the physical beauty has been considered like a scale to evaluate and measure people, especially women. Everyone wants to have a perfect body as well as a beautiful face to attract the others. Some people try to get their beauty through makeup, exercise or diet, but some try to fix their appearance by the intervention of cosmetic surgeons. Thus, cosmetic surgery somehow has become the most popular procedure for people to improve their beauty. There is no doubtRead MoreBody Image : A Part Of Human Nature2188 Words   |  9 Pageshuman nature, and it leads people all around the world to be influenced by their culture and their surroundings. It reflects the way both men and women view themselves, both esthetically and internally. Negative body image can have psychological and physical effects on members of American society, consisting of inducing eating disorders, prompting low self-esteem, causing body dysmorphic disorder, and leading some to cosmetic surgery. Unfortunately, a not so uncommon problem in American society regardingRead MoreObesity : A Global Issue2415 Words   |  10 Pagesan alarming rate. Obesity is a global prevalence; there are physical, psychological, social, economic, environmental, and biological influences on obesity, with prevention being the only conceivable way out. Childhood obesity is likewise on the rise, and it is important to educate and inform parents about the reasons and preventive measures that could be taken. The disproportion of calories intake and calories used can be a consequence of a number of factors including behavioral, genetics and ecologicalRead MoreEating Disorders Are Taking Over The Minds Of People Day By Day1829 Words   |  8 Pagesmental monsters are not only physical, but they are mentally destroying a person’s thoughts, which affect their overall actions. Not only are eating disorders caused by unrealistic societal expectations, but the monsters come out through the psychologic al aspects as well. Eating disorders effect the lives of the individual, and family culture is negatively impacted because of this monster. Eating disorders are â€Å"a mental health issue with devastating effects on one s physical health and quality of life

Friday, December 13, 2019

How to Be a Good Headhunter Free Essays

As headhunter, I earn my living by finding and evaluating job candidates for the benefit of my clients. After more than 5 years experiences in this job, now I understand what a good headhunter is and how to be. A good headhunter should be building a business based on reputation, relationships and trust — and on making a contribution to our professional community. We will write a custom essay sample on How to Be a Good Headhunter or any similar topic only for you Order Now You are in less of a rush, are more willing to take time to establish long term relationships, and seek to establish your credibility as much as to earn a buck. In order to be a good headhunter, you should have four features — knowledgeable, trustworthy, conscientious and effective. Knowledge As a good headhunter, you should share lots of knowledge and in doing so give candidates enough information to help them make a decision about whether they want to pursue the job (or recommend someone else). You should ask HR tons of valuable information about the company, about the job, the manager and his team, about why the job is open, and about the technology (if applicable), then share to candidates. You also should be able to tell candidates about the interview itself: how the manager evaluates candidates, how his team will be involved and how the selection process will play out. Most important, the good headhunter will be able to coach candidate in a way that will maximize candidates’ chances of winning an offer. Integrity As a trustworthy headhunter, you should be proud of your business and glad to talk about it, more over, you will demonstrate that you have good clients who respect you, and that you know the in’s and out’s of the industry you recruit in. Your success depends on clients’ and candidates’ trust, which means you should also reveal your trustworthiness by keeping your promises. You do call client or candidate when you promise to call; you do shortlist to client when you promise to. Conscientiousness As a good headhunter, you should try to locate and separate out the best qualified talent for your client company. You should never just ask for candidates resume without doing research by taking the time to ask candidates the tough, detailed questions that will reveal whether candidate fit the company, the manager, the job and the technology or not. Then write some objectively comments on their resume and shortlist to client. Effectiveness As a good headhunter, you should find the right candidate and fill the job in the shortest time. That’s your business. To accomplish this, you will gain the respect of the client and candidate. And talking to just anyone isn’t your job. Searching out the right candidates and talk with them, that will save your time and make your job efficient. It is obvious that a good headhunter should know client, position and candidate well, and try your best to right person to fill the right position. Meanwhile, you should also give the market information to HR and career suggestion to candidate. If you always do your job like that, success is not far away from you. How to cite How to Be a Good Headhunter, Papers